BUSINESS TRENDS
The Evolution of Veterinary PIMS: Key Trends for 2025 and Beyond typography in a vector graphic in the shape of a computer window

By Mark Baldwin

V

eterinary Practice Management Software (PIMS) was slow to gain traction in clinics, largely due to the absence of government mandates or financial incentives commonly found in human healthcare.1 Initially developed for simple scheduling and digital record-keeping, PIMS has since evolved into a vital tool for managing the complexities of a modern veterinary practice.

As the veterinary software market continues to grow, emerging technologies are transforming the way clinics operate. According to Market.us Media, industry growth, projected to hit $2.15 billion by 2033, is being fueled by rising pet ownership and increasing demand for more efficient practice management solutions.2

So, what innovations are shaping the future of PIMS? The following delves into the must-have and nice-to-have features that will define veterinary practice management in the coming years.

Core Must-Have Features for Veterinary Clinics typography
While innovation brings new functionalities, core features like medical records, scheduling and inventory management remain indispensable.
Medical Records: The Backbone of Veterinary Software
A robust digital record-keeping system is critical, with most veterinary professionals considering it a must-have feature. Seamless access to patient histories allows veterinarians to make informed clinical decisions quickly, improving both efficiency and quality of care.
Calendar & Scheduling: Streamlining Appointments
Appointment management is necessary for keeping a clinic running smoothly, with many professionals considering scheduling an essential PIMS feature. A well-integrated calendar system reduces no-shows by providing automated reminders and optimizes clinic workflow through appointment balancing and minimizing downtime.
Inventory Management: Keeping Clinics Stocked and Organized

Managing medications and medical supplies effectively is crucial, with most veterinarians and clinic staff emphasizing the importance of inventory management in their PIMS. Automated tracking helps prevent shortages and overstocking, ensuring clinics have the necessary supplies on hand without excess waste.

AI-Powered Enhancements: The Future of Veterinary Software? typography
Artificial intelligence (AI) is making waves in veterinary PIMS, generating both excitement and skepticism.
AI Scribe: Powerful Notetaking
AI-assisted transcription tools aim to reduce paperwork for veterinarians by automatically documenting consultations and medical notes. This technology has the potential to save time and improve accuracy. The interest in this tool is growing, with over half of veterinary professionals considering this feature a must-have in their PIMS.
AI Summary: Smarter Decision-Making
AI-powered analytics can summarize patient histories, providing veterinarians with quicker and more comprehensive assessments. Though it can identify patterns and improve diagnostic efficiency, adoption of this feature remains in its early stages.
Client Communication Tools: Convenience vs. Cost typography
While many clinics recognize the value of client communication tools, they often view them as premium add-ons rather than core necessities.
Two-Way Text Messaging: Enhancing Engagement
Two-way text messaging is desirable, with many professionals wanting this feature. However, since many PIMS providers offer these features as paid upgrades, costs remain a barrier for smaller clinics.
Online Booking and Mobile Access: Meeting Modern Expectations

Pet owners increasingly prefer self-service options such as online booking and instant access to medical records. While clinics acknowledge the benefits, only some see this feature as a must-have.

Customization and Integration: The Need for Flexible PIMS Solutions typography
As clinics seek more adaptable solutions, customizable workflows, API access and specialized modules are becoming more desirable. A one-size-fits-all approach is no longer sufficient—veterinary practices need PIMS that can be tailored to their unique operational requirements.

Veterinary software is advancing rapidly, driven by AI-powered tools, automation and improved client communication. What once were “nice-to-have” features are quickly becoming essential, and this shift is already in motion. As these advancements become standard, it’s important to stay ahead of industry trends and be open to AI-driven veterinary PIMS.

References:
  1. IEEE. (January 2017) Electronic Health Records in Veterinary Medicine. IEEE Pulse. https://www.embs.org/pulse/articles/electronic-health-records-veterinary-medicine/
  2. Deb, T. (November 2024) Veterinary Software Market Toward US$ 2154.6 Million By 2033. Market.us Media. https://media.market.us/veterinary-software-market-news-2024/
Mark Baldwin headshot
Mark Baldwin is a results-driven leader with deep expertise in the veterinary industry, specializing in commercial strategy, sales growth, and client-focused solutions. As Chief Commercial Officer at Vetspire, he spearheads innovation and business expansion to support veterinary practices. Prior to Vetspire, Mark served as Vice President of Sales at Vetsource, driving growth for the veterinary eCommerce platform. He also held leadership roles at IDEXX, at Metrex | Vettec, overseeing North American sales.
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