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From Kitty Chaos to Stress-Free Felines: How Partnering with Clients can Improve Cat Visits typography
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February / March 2025

A PRACTICAL GUIDE FOR PET HEALTH PROFESSIONALS

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February / March 2025

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ADVISORY BOARD

Meet our EDITORIAL ADVISORY BOARD!

PetVet’s advisory board is here to help ensure quality content to motivate & educate Veterinarians and their staff.
Picture of Courtney Campbell
Courtney A. Campbell
DVM, DACVS-SA
“My passions ultimately drove me towards becoming a veterinarian, but when I was growing up I briefly flirted with the idea of becoming a magician. As a veterinarian, the ability to save lives, keep animals healthy, and strengthen the human–animal bond makes me realize there’s nothing more magical than that.”
Picture of Jenifer Chatfield

Jenifer Chatfield
DVM, Dipl. ACZM, Dipl. ACVPM

“People should be so lucky as to get to be a veterinarian. The broad-based education empowers us to be successful in multiple fields and affords us the opportunity to choose how we spend our professional time.”
Picture of Julie Legred
Julie Legred
CVT
“I have worked in many areas of veterinary medicine and veterinary technology over the last thirty five years, and it is amazing how far our profession has grown and paved the way for the betterment of animals’ lives and happiness, as well as improving public health issues. It is an honor for me to be a part of this advisory board to offer additional education and opportunities to grow in our profession.”
Picture of Lisa Powell
Lisa Powell
DVM, DACVECC
“I have had the privilege of working with a variety of animals in my career and my passion has allowed me to be involved in teaching veterinary students, interns, residents and other veterinarians. I continue to enjoy going to work every day to help critically ill dogs and cats, and love the client interactions as well. I am proud to be a part of this advisory board to help teach and spread my love for this profession to others in the veterinary community.”
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“Animals mean so much to the human condition. It is my privilege to make lives better every day! I cannot imagine myself in any other career.”
BEST PRACTICES
vector graphic of a purple cat sitting cross-legged on the floor of a veterinary clinic with the text "From Kitty Chaos to"
Stress-Free Felines typography

How Partnering with Clients Can Improve Cat Visits

By Kathryn Primm, DVM, CVPM
W

e all know that cats are not seen as often as dogs in practices across the United States, even though they outnumber them as household pets. There have been many cases in my own practice where I have been seeing a family’s dog for a long time when suddenly they appear with an elderly (and now sick) cat that I never knew they had. I have asked these clients why we had never before seen their cat when we frequently saw their dog (indicating that they are excellent pet guardians), and they replied that cats seem self-sufficient and independent, of course, but they also noted that they dreaded coming in with their cat because it is so much harder, on them and their cat.

Obviously we want cats to not be stressed by their travel or their visit to our practice, but may feel powerless to help. And while there is no silver bullet that will miraculously make every cat love you, there are many tools that you can employ that add up to a much better experience for everyone, and it starts with getting your clients involved.

Client Education
Preparation and education are cornerstones for success. You want to make cat visits better before they even leave their home, which means educating your clients. There are many ways to provide resources for your clients, most of which are free and can be shared with the click of a button for your clients to peruse on their own time.

Numerous websites offer articles and guides devoted to transporting cats in a safe and positive way.1, 2 Podcasts are another good source of information about cats for both professionals and pet owners, including interviews with cat specialists and behaviorists about vet visits and cat training.3

Think Like a Cat
Once cats arrive at your hospital, attention to detail is your best tool. You have to think like a cat in order to see the experience like they do, then you can address each scary feature as best you can. Sometimes it is helpful to record snippets of your hospital on your phone and share it at team meetings. Ask team members if they see or hear anything that might seem scary to a cat. Use what you learn to grow as a team for the better of your feline patients.

You have to think like a cat in order to see the experience like they do, then you can address each scary feature as best you can.

vector graphic of a veterinarian examining a cat on a table
Keep Noise to a Minimum
Phones ringing, dogs barking, people chatting and all the sounds of a busy day at an animal hospital can be overwhelming, especially to an indoor cat that never leaves its home, except to see you. You can affordably add a white noise machine to your cat exam room or even play soft music on your computer work station. Use soft and soothing voices in your interactions with cats and cat owners.
Be Mindful of Smells
Cleanliness is important, but the choice of cleaner can make a difference to a cat. We know that bleach has a strong scent, but imagine what it seems like to cats. Many pets have been around animal hospitals and bleach enough times to associate the scent with fear. Consider bleach alternative cleaners that kill germs but don’t leave a residual odor.

Pheromones and aromatherapy can also offer a non-threatening scent. Have changes of clothes for staff in case of accidents or anal gland discharge. Reapply pheromone spray to clothing and towels often. The manufacturer of Feliway® spray suggests reapplying every four to five hours for maximum efficacy.

Provide a Safe Space
Cats like to feel safe and hidden, and they prefer warmth and softness. You can provide a hiding box with a removable lid and soft mat or towel on the bottom so that exams can be completed inside where the cat feels safe. Since you will need to reach into the box to do an exam, team members should be aware of feline body language in case of advancing stress for everyone’s safety. Cats should be able exit the box to explore the room and find tasty snacks at their whim, so try having delectable options scattered about the room. Cat carriers with tops that open are also a good option for exams.

A window perch in an exam room can serve two purposes for cats: the bustle outside can be distracting and the safety of feeling elevated can make some cats feel secure. The distraction provided by a view of outdoors can also be entertaining for cats. Be sure to spray pheromone spray on the towels or bedding when you change it between patients.

vector graphic of a scared purple cat
Perception is reality, and if your feline patients feel threatened, it does not matter that the threat is not real.
Remove any Perceived Threats
Cats can react quickly when they see something that could be a threat. They have an “act normal now and think later” philosophy. Perception is reality, and if your feline patients feel threatened, it does not matter that the threat is not real. Their instincts tell them to fight or flee once they have advanced to feeling threatened, and it is your job to not let them get to that point. All handling should be gentle and calm, and let the cat choose where they want to be.

Cats do not typically respond well in the face other animals, so always keep them inside their carrier, covered and lifted up and away from curious dog noses in your waiting area. Many practices have eliminated their waiting area and take pets to individual exam rooms immediately upon arrival. Also consider removing posters or photos of actual cats from your walls. Patients may respond poorly to realistic images.

Allow Owner Involvement
Remember that being away from their owner is stressful for most pets. Allow the owner to be present and participate as much as possible in the care of the cat. Owners do not want their cats to seem stressed, and observing the exam and all treatments can sometimes raise their awareness and improve their receptiveness to pre-visit preparations.
Consider Medication or Sedation
Using anxiety medication should be seriously considered in any cat that seems stressed upon arrival, or those that will need to have blood drawn or react with fear over an exam. Gabapentin, given two hours prior to the visit in these patients, can make huge difference, but there are many options. Some cats are able to discontinue anxiety medications once they know and trust that we will respect their signs of advancing fear and stop.

A few cats have learned such fear from handling that they are only able to be handled with full sedation. But even these cats can learn to trust you if you never push them to the point of fight or flight. The secret is to do as much as you can within the comfort level of the cat and stop when they indicate discomfort.

Watch for Signs of Distress
Cats will communicate their distress. Obvious signs include hissing, growling and raised hair. More subtle signs can include dilated pupils, tail-twitching, crouching, hiding and freezing. If you see your patient advancing in these signs, it is as if they are telling you, “Stop. I am afraid.”

When you see these signs, stop immediately and explain to the owner that their cat is indicating distress with the handling. They may offer suggestions or be able to calm the cat with their words or touch. Be mindful if the cat has advanced to hissing or growling, because even the owner could be at risk, and it is best to close the carrier and try another day with anxiety medication on board. Know that full sedation is an option, but if you utilize all of these techniques, these cases are few and far between.

Customize the Experience

Practices should be optimized for an individualized experience based on each cat’s specific temperament. Strive for things that the cat perceives as calming (or at least not frightening); be aware that cats depend on scent and have more sensitive hearing than humans; offer enticing food options to encourage normal behavior; and utilize handling that is respectful of the cues they provide about their comfort level.

Preparing the owner to be your partner by giving them resources and education so that they are on your team to help their cat is crucial. It will take more time initially to make sure that owners understand, and not every owner will see the importance, but any step toward a better experience for our patients is an investment in their welfare and in ours. Most owners are open to making the experience better, and when we see a happy and relaxed cat moving calmly around the exam room, eating treats, we know that we are doing the right thing.

References:
  1. Lombardi, L. Teach Your Cat To Go Into A Carrier—Without A Struggle. Fear Free™. https://www.fearfreehappyhomes.com/teach-your-cat-to-go-into-a-carrier-without-a-struggle/
  2. Teaching Your Cat to Ride in a Carrier. ASPCA. https://www.aspcapro.org/sites/default/files/resource/downloads/2020-2020-06/aspca-teaching-cats-to-ride-in-carriers.pdf
  3. Dr. Kathryn Primm (Host). (2023, August 29). Maximize your Vet Visit. (No. 115). In “Nine Lives with Dr. Kat”. Pet Life Radio. https://petliferadio.com/ninelivesep115.html#
Kathryn Primm with a border collie
Kathryn Primm, DVM, CVPM is the owner and founder of Applebrook Animal Hospital in Ooltewah, Tennessee. She sees patients, manages a busy small animal practice, and enjoys writing for and speaking to veterinary professionals and pet lovers. She has written and contributed content to many outlets, including magazines like Woman’s Day, Prevention and Health as well as veterinary-focused press.
BUSINESS TRENDS
Want More Freedom?
veterinarian standing with group of veterinary assistants and a parent of a pet rabbit
Becoming a Relief Veterinarian May be for You!

By Mary Tan
Photos provided by Roo

I

t’s no secret that being a veterinarian can be extremely grueling and stressful. The long hours, working with difficult pet parents, the sometimes grim patient outcomes and feelings of being unappreciated have many veterinarians expressing burnout in the profession. But what if you could take control of your life and work as an independent contractor or relief veterinarian instead?

Dr. Julie Steller is an assistant professor at the University of Minnesota College of Veterinary Medicine. Before she landed her full-time teaching position, she worked as a relief vet at several small animal clinics and animal shelters.

“It was great to be your own boss and have so much flexibility,” Dr. Steller shares. “I was really an entrepreneur running a one-person business. I would recommend doing relief work to anyone. But you do have to know how to run a business, especially when it comes to taxes.”

Taxes are one of the challenges of doing relief work, but according to Dr. Andrew Findlaytor, who started working as a relief vet while also holding a full-time position after finishing veterinary school in 2015, it’s far easier than you think.

Dr. Findlaytor worked as a relief veterinarian for many years. With plenty of student debt after he graduated from the University of California, Davis, he worked extra hours at another veterinary clinic to supplement his income and pay off his loans. Soon he found that he liked the freedom so much, he decided to become a full-time contract vet. Dr. Findlaytor loved the ability to control his own schedule and meet and work with new people.

“You have so much control over your life that it’s hard to go back to a full-time position,” he states. “I remember I took a trip to Japan and wanted to stay longer. I was able to do that because, as a relief vet, I had so much flexibility. You also learn and experience so much working at a variety of places: in big and fancy hospitals, as well as unique and small clinics.”

man holding rabbit while shaking hands with male vet tech
open quotation

You have so much control over your life that it’s hard to go back to a full-time position. You also learn and experience so much working at a variety of places.

closing quotation

– Dr. Andrew Findlaytor

man walking with vet tech down hallway
Dr. Findlaytor says with the shortage of veterinarians and lack of staffing in general at animal clinics throughout the United States, those who want to be relief contractors are in demand. And according to data from Roo,1 a relief work marketplace that connects veterinary professionals with animal hospitals, independent contract vets make considerably more than those who are full-time-employed vets. But there are business and tax requirements…

When you’re a relief vet, you’re a small business. Dr. Findlaytor recommends establishing an LLC and/or S-Corp in your state. S-Corp status is often the best way to go as a small business since it has better tax advantages. When you work as a contractor for a clinic, you’ll also have to fill out a 1099 form, which the hospital or clinic will submit to the government to report what they paid you.

As a small business, you’re responsible for making sure Uncle Sam gets your tax money. Don’t forget to put aside this money, as it could be difficult paying a large tax bill if you haven’t saved properly. Dr. Findlaytor recommends saving 30% of your total earnings to cover taxes.

As a relief vet, however, you can deduct anything you use for your profession, like mileage, cell phone bills or any veterinary supplies. That can really help lower how much you pay in taxes when you file your tax return.

If you feel uneasy about doing your own tax work, most accountants can easily help you, and their fees are usually reasonable. If you don’t like to do the “business” side of relief work, hiring an expert in the area is advisable, as they can guide you every step of the way.

Dr. Steller says one of her challenges was not always planning for her taxes at the end of the year, which led her to some hefty tax bills.

“I chose not to hire an accountant; I did it by myself,” she explains. “I have to admit this is the part I didn’t care for. But I do think I made considerably more as a relief vet.”

If the business side isn’t a deterrent, some vets report they have shied away from relief work for fear of feeling isolated and not having the friendships that full-time vets do. Dr. Findlaytor says he has found that is not the case, and he has established more professional and personal relationships thanks to all the places he’s worked.

“I love animals, and I love people,” he shares. “It’s exciting to me to work with new people and environments. After working in many hospitals, I have found friendships at all of them.”

For those just graduating from veterinary school, Dr. Findlaytor recommends working a full-time veterinary position to get your feet wet first. Relief work can be beneficial in finding the animal hospital or clinic that meets your needs, but working in a clinic full time gives you the experience to learn more so you can get a feel for what you like and don’t like.

If being a relief vet interests you in the future, be careful not to lock yourself into a non-compete and understand the ramifications of agreeing to a signing bonus. The hospitals may ask for that money back if you leave!

Those who are specialty-boarded veterinarians in areas like cardiology or dentistry also have opportunities for relief work, and often, there is a nice pay differential that can supplement your income even more.

Dr. Findlaytor says working as a relief vet has been perfect for him and his lifestyle, providing him with the freedom to do what he wants. Dr. Steller agrees. While she now works a full-time job, she was able to experience what it was like at a small animal hospital, a big chain of veterinary practices, and a high-volume spay and neuter clinic at a Minnesota animal shelter.

“Being a relief vet allowed me to figure out what kind of situation I like best. I enjoy what I do now, which I figured out thanks to my experiences as a relief vet,” concludes Dr. Steller.

References:
Mary Tan headshot
Mary Tan is a freelance Minnesota pet writer and a former television journalist who worked in some of the country’s largest markets. A former hard news and crime reporter, she always preferred to write about animals. She is currently the chief storyteller and founder of Whisker Media, a pet strategic communications agency, whose mission is to help homeless animals. She is a cat mom to three rescued felines: Farley, Franklin and Fleur.
CLIENT SERVICES
Empathy for Others & Support for Yourself
The Role of Veterinary Professionals in Pet Grief
By Erika Sinner
with contributions from Dr. Katie Lawlor
V

eterinarians are often the frontline support for pet parents during their most vulnerable moments. The decision to humanely euthanize a pet is heartbreaking, and the emotional toll can be overwhelming. Vets who provide not only medical expertise, but also empathetic support play an invaluable role in helping pet parents make informed and compassionate decisions. However, this responsibility and role of veterinary professionals cannot be underestimated.

Daily exposure to the grief of pet parents and the weight of end-of-life decisions can lead to compassion fatigue, burnout and several additional mental health challenges. This dual burden underscores the importance of having supportive structures in place, both for pet parents and for the vets who care for their pets.

VETERINARY MENTAL HEALTH SUPPORT PROGRAM
In the fall of 2020, a beloved rescue dog by the name of Mia was tragically hit by a car, and later succumbed to her injuries. Mia’s Veterinarian, Dr. Kathy Gervais, encouraged her guardian, Emily Scott, to reach out to Dr. Katie Lawlor, a Doctor of Clinical Psychology who specializes in grief and loss.

During their initial conversation, it was brought to Emily’s attention that veterinarians can suffer from high rates of depression, anxiety and suicidal ideation, given the often traumatic and heartbreaking nature of their work. Dr. Gervais confirmed these statistics, adding her own personal experiences as well as the struggles and loss of colleagues.

Together these three women immediately resolved to do something about this crisis, and it was from this collaboration that the Veterinary Mental Health Support (VMHS) program1 was founded. They hope to honor Mia’s legacy through their heartfelt work and dedication to the veterinary medicine community.

This free and confidential program addresses the mental health challenges faced by veterinary professionals, aiming to create a supportive network for those in the field. Veterinarians and their colleagues often deal with the cumulative distress of their patients’ health and their guardians’ responses. This program provides resources by doctorate-level clinicians—including support groups, individual sessions and skills-based workshops—and a community for professionals to share their experiences, find understanding and camaraderie, and learn gold-standard, evidence-based strategies to manage their mental wellbeing.

By recognizing the cognitive, emotional and behavioral demands placed on these professionals, VMHS aims to foster a culture of empathy and care within the veterinary community. It emphasizes the importance of mental health awareness while validating and normalizing asking for help, just as their patients—four-legged and two-legged—do.

Develop support networks within the clinic or hospital where staff feel encouraged to share their experiences and show up for each other.
MANAGING GRIEF IN EVERYDAY PRACTICE
For veterinary professionals, managing grief is an integral part of their practice. Here are a few strategies that can help:

  1. Communication: Encourage honest, open and vulnerable conversations with pet guardians about the end-of-life process and the emotional challenges it entails. Fostering a safe space for both of you to express your feelings can help mitigate their grief.
  2. Support Networks: Develop support networks within the clinic or hospital where staff feel encouraged to share their experiences and show up for each other. Peer support can be incredibly effective in aiding the emotional toll of the role.
  3. Continuing Education: Participate in workshops and training sessions focused on grief management and mental health. Staying informed about evidence-based practices can equip veterinary professionals with the tools they need to process grief more effectively in the context of their job.
  4. Self-Care: Prioritize mental and physical wellbeing. Regularly engage in activities that promote stress relief and fulfillment, and seek professional help from a licensed clinician if needed. Taking care of one’s health is crucial to providing the optimal care for patients and clients.
  5. For Clients and Pet Guardians: For your clients and pet guardians, there is support available that you can refer them to so you don’t have to bear the burden alone. Resources include national support hotlines, virtual support groups, books, grieving cards and more.
SUPPORTING PET PARENTS
Expecting pet parents to soldier on after losing a pet is not only unrealistic, but it also doesn’t support wellbeing. Yet, many pet parents will face situations at home and at work that do not honor or acknowledge their pain when losing a pet. Vets can play a valuable role in normalizing pet grief for those closest to the event of losing a pet.

Veterinarians can help people prepare for their loss and the reality that many people might not understand what they are going through. They can help them anticipate these inner conflicts and prepare to handle these common situations as more and more people embrace the full emotional spectrum of emotionally committed pet ownership; and they can remind pet parents that, despite the pain, they will get through this crisis and emerge stronger.

I hope that vets embrace their role in supporting pet parents and normalize pet grief at home, in the workplace and in the veterinary sector to help people get the support they need when losing beloved pets.

References:
  1. Veterinary Mental Health Support. https://nomv.org/peer-support/
Erika Sinner
Erika Sinner, CEO of Directorie, CEO of TinySuperheroes, and author of the book Pets are Family, is a transformative leader and global advocate for workplace empathy. Her background, rooted in humble beginnings and marked by hard work, instilled in her the grit and tenacity that propelled her to entrepreneurial success.
Dr. Katie Lawlor
Dr. Katie Lawlor received her doctorate from the joint program between the Stanford University Department of Psychiatry and Behavioral Sciences and the Pacific Graduate School of Psychology. She trained at both the Stanford University Medical Center and the VA Palo Alto Health Care System, focusing on Cognitive Behavioral Therapy (CBT), neuropsychology, and human-animal interactions (HAI).
INDUSTRY NEWS
Understanding the
Price Tag Behind the Rising Costs
of Veterinary Care
By Daniel Eisenstadt
A

s veterinary care becomes more sophisticated, pet owners are often caught off guard by the rising costs—but the reasons behind these increases are more complex than they might expect. From advancements in medical technology to real estate and supply chain pressures, the drivers behind veterinary costs are multifaceted.

Practice owners are challenged by delivering high-quality care while maintaining sustainable operations. But by understanding the core reasons behind these rising costs, both veterinarians and pet owners can explore ways to meet these challenges without sacrificing the care animals deserve.

THE ROLE OF TECHNOLOGY IN PET CARE
In recent years, veterinary care has seen remarkable progress with the introduction of advanced diagnostic tools, enhancing the ability to identify and treat complex conditions more accurately. However, the adoption of these technologies, such as MRI and CT scanners and processes like high-precision lab testing, comes with a hefty price tag. Not only do these advancements require steep initial investments, but ongoing maintenance and the need for highly trained staff also add to the financial demands on practices.

To manage these costs more effectively, veterinarians can integrate new technology gradually or explore alternatives to outright purchases, such as leasing equipment or partnering with multi-specialty practices. By remaining flexible, practice owners can offer cutting-edge care while ensuring they don’t overextend their financial resources.

THE IMPACT OF WORKFORCE SHORTAGES AND EDUCATIONAL DEBT
Although the demand for pet care continues to rise, the supply of licensed veterinarians and technicians has not kept pace, creating strain on existing staff, resources and operations. The reason? Graduates entering the veterinary profession today are hampered with substantial student debt. This financial burden leads to higher salary expectations among new entrants to the profession.

The workforce shortage also means current veterinary professionals are taking on heavier workloads, prompting practices to offer more competitive pay to attract and retain talent. To address these staffing changes, practice owners can rethink their workforce strategies, including a mix of full-time and part-time staff or relief workers. Compensation packages, like flexible loan repayment, can make veterinary careers more financially sustainable for those already in and entering the field. Encouraging veterinary technicians to engage in professional development opportunities to take on more responsibility can also foster better workflow and improve overall operational efficiencies.

illustration of pill capsules
Essential supplies, such as pharmaceuticals and everyday consumables—syringes, surgical gloves, disinfectants and IV fluids—are more expensive, placing pressure on care providers’ budgets.
illustration of syringe
SUPPLY CHAIN DISRUPTION AND INFLATION PRESSURES
Global supply chain disruptions have affected many industries, and the veterinary sector is no exception. Essential supplies, such as pharmaceuticals and everyday consumables—syringes, surgical gloves, disinfectants and IV fluids—are more expensive, placing pressure on care providers’ budgets. Even the costs of routine items like vaccines and basic medications have been affected, which directly impacts the overall cost of care for pet owners.

To manage these supply chain pressures, practices are diversifying their suppliers to mitigate shortages and inflated costs. Veterinarians who are proactive about obtaining supplies and anticipating potential disruptions can better protect their budgets and ensure that their quality care doesn’t suffer, ultimately preventing higher costs from trickling down to clients.

THE IMPORTANCE OF PREVENTIVE CARE
While operational strategies are crucial, preventive care remains one of the most effective ways to manage long-term costs for both pet owners and veterinary practices. Routine checkups, vaccinations and dental care can prevent more costly treatments down the road, but only if pet owners see the value in them.

The key is transparency. Educating clients on the benefits of preventive care and early intervention or offering flexible pricing options can help make routine care more accessible. This helps spread the cost over time while ensuring pets receive a higher standard of care throughout their lives.

FACILITY COSTS AND REAL ESTATE PRESSURES
The rising cost of real estate, particularly in urban and densely populated areas, is another significant driver of veterinary costs. The demand for specialized facilities equipped with surgery suites, diagnostic labs and other essential infrastructures comes at a time when rent, property taxes and utilities are also surging.

To offset some of these financial pressures, veterinary clinics are expanding service offerings to include grooming and boarding. Creating additional revenue streams allows practices to remain competitive without dramatically increasing the prices of essential care.

NAVIGATING INSURANCE AND LIABILITY COSTS

Insurance premiums, including those for professional liability and health coverage, are also contributing to the increasing cost of pet care as clinics work to protect their facilities, equipment and staff. Though malpractice suits are less common in veterinary medicine than in human healthcare, insurance is still a necessary expense that influences operational costs. Streamlining coverage can reduce unnecessary expenses and allow for more flexibility to invest in other areas of care.

BALANCING COSTS WITH CARE QUALITY
The veterinary industry faces numerous financial pressures, from rising technology costs to workforce shortages and supply chain disruptions. However, with thoughtful and strategic planning, veterinary practices can continue to provide high-quality care without sacrificing sustainability.

As veterinarians and pet owners navigate these financial challenges, maintaining transparency around rising costs is key to fostering trust. By openly communicating about the factors driving these increases and the importance of preventive care, practices can build stronger relationships with clients and set themselves apart as leaders in the veterinary field.

headshot of Daniel Eisenstadt
Daniel Eisenstadt is the Founder and CEO of Terravet Real Estate Solutions. Terravet Real Estate Solutions is an internally managed real estate group that owns and manages veterinary properties and certain other healthcare properties across the United States. Terravet owns approximately 1,000,000 square feet of veterinary and healthcare real estate located in 31 states. Terravet partners with strong veterinary and healthcare operators and provides flexible solutions including sale-leasebacks, joint ventures, and renovation and expansion programs. The Terravet team is comprised of real estate, finance, and operating professionals and brings decades of expertise to the transactions it leads.
LIFESTYLE
Improving Your Relationship with Money
a Fundamental Key to Personal Wellbeing

By Renee Machel

M

oney impacts all of us differently depending on our stage of life, career and personal experiences. However, financial stress is one of the leading causes of divorce, and financial instability is closely linked to mental health struggles, including depression and even suicide. And while these are extreme examples, they underscore how money inevitably intertwines with our overall wellbeing.

As someone who works with thousands of professionals, I’ve seen firsthand that money is more than just numbers in an account. It’s a tool—deeply tied to our sense of security, peace and fulfillment.

CREATING FINANCIAL ALIGNMENT
In any household, alignment around money can create a sense of flow. When goals, habits and communication sync, life feels more seamless. But differences are inevitable—whether in spending and saving habits, outlooks or priorities. These differences can lead to friction or conflict, especially during tough times.
What has worked for me is empowering myself to think and act as an individual while respecting my partner’s right to do the same. Striking this balance has allowed us to navigate financial differences with respect and collaboration.

Money can be a difficult topic to broach, as many of us weren’t taught how to have open and honest conversations about it. This makes self-awareness—understanding your triggers, habits and mindset around money—key to fostering financial harmony and generational growth.

BUILDING A HEALTHIER MONEY MINDSET
Finding ways to foster a sense of “enough” while observing the true necessity of things can reshape your relationship with money. One small practice is keeping actual dollar bills in your wallet and car. Having just enough for gas, a snack, or peace of mind combats the fear of inadequacy and fosters an abundance mindset.

Since childhood, I’ve engaged in an exercise of adding items to my cart and then putting them back. Now, I build and rebuild online carts as a form of delayed gratification. This simple habit strengthens financial discipline and helps me distinguish between wants and needs.

Another tactic I’ve embraced is getting comfortable with returning items I may have purchased impulsively. While it’s inconvenient, the act reinforces thoughtful spending. By reallocating that money to more important goals, I’ve also become more attuned to the behaviors driving overspending.

ESTABLISHING FINANCIAL VALUES
Your financial roadmap starts with defining your values and principles. Who are you? What kind of life do you want to lead? When old habits resurface, reconnect with these values to stay grounded in what’s most important to you now and in the future.

You don’t need to wait for a new year or Monday to make changes. Any day can be the right day to set new intentions and actionable tasks. The key is consistent effort. Over time, these movements lead to profound transformations. While the financial landscape has shifted, the habits remain timeless: choose wisely and remind yourself often.

If you’re just starting to focus on your finances, immerse yourself in learning—read books, listen to podcasts and take online financial courses. If you’re already financially savvy, continue educating yourself while working closely with a financial advisor to stay informed and secure.

6 Money Moves to Transform Your Financial Health typography
1. Build a Starter Emergency Fund. Start with $500–$1,000. Having this cushion can bring tremendous peace of mind. If you need to use it, replenish it. Over time, aim to expand the fund based on your specific needs.
2. Practice Delayed Gratification. Try a no-spend week, month, or even year. Skip unnecessary purchases—decorations, impulse buys, etc.—and redirect that money toward your emergency fund or debt repayment.
3. Tackle Debt with the Snowball Method. Focus on paying off the debt with the highest interest rate first or start with the smallest balance to gain momentum. Once you pay off one debt, roll those payments into tackling the next one.
4. DIY Repairs to Save Big. Leverage YouTube for home or car repair tutorials. Including family members in the process can also teach valuable skills and foster a mindset of resourcefulness.
5. Plan and Track Holiday Spending. Reflect on past seasons’ expenses and emotions. Did you overspend? Why? Over time, evolve from after-the-fact tracking to intentional planning, creating a holiday budget that aligns with your financial goals.
6. Shop Ahead and Strategically. Mark clearance sales on the calendar and buy items for upcoming events, like birthdays or holidays, at discounted prices. However, avoid overspending by sticking to a designated budget for these purchases.
TEACHING FINANCIAL HABITS TO THE NEXT GENERATION
Modeling healthy money habits can create a lasting impact. Whether you’re single, co-parenting or in a partnership, remember this: money is a tool. How is it serving you and your family? Define your goals, craft a vision and take small, consistent steps to achieve it.
ANCHORING IN FINANCIAL VALUES
Ultimately, finances and wellbeing are deeply intertwined. When you take control of your money on your terms, you’re taking a significant step toward living a more fulfilled and empowered life. Attack your finances from every angle—habits, savings, earnings and mindset. The combined effort will transform your relationship with money and create a foundation for long-term wellbeing.
Renee Machel headshot
Renee Machel is a nationally recognized wellbeing speaker, certified life coach, CYT 200 yoga instructor, mindfulness, and meditation guide. As the co-founder of Get MotiVETed she aims to provide a positive impact on people’s wellbeing and enhance the culture within organizations of vetmed. She has spent nearly 20 years in the veterinary industry as a hospital leader and technician. She shares her personal story of overcoming wellbeing struggles along with key teachings in managing both personal and professional development.
petvet profile
Dr. Melissa Magnuson in a white medical coat with a stethoscope, framed by a patterned circular border.
Dr. Melissa Magnuson

Helping People and Pets Feel Better Through Conscious Care

By Rebecca Shipman
Photos by Andreas Stahly

“W

hen you practice ‘consciously,’ you commit to purposeful decision-making, staying present during appointments, and reducing medical errors,” explains Dr. Melissa Magnuson, “The Conscious Vet,” and creator of the Conscious Care™ program.

“You balance science with humanity, using evidence-based medicine while honoring the emotional and personal aspects of care,” she continues. “My goal is to treat every patient to the best of my ability, using whatever resources are available.”

Dr. Magnuson grew up on a small pig and cattle farm in southern Minnesota, where the only two people who frequented the farm were the milkman and the veterinarian, with whom she was completely enamored with.

“He did so many cool things,” Dr. Magnuson shares, “like save the lives of our cows and pigs! I thought he was magical. I couldn’t wait to grow up and be exactly like him. I wanted it all—I wanted to drive the cool vet truck, wear veterinary coveralls, and carry a stethoscope.

“I basically stalked him anytime he showed up,” she adds. “He would let me hold the penicillin bottles (they were like gold), and one time, he even let me help de-horn a cow. Growing up on a farm gave me much exposure to animals, care, and connection.”

Dr. Magnuson initially went to college and majored in Biology and Philosophy at Hamline University in St. Paul, Minnesota. Shortly after graduation, she took a job with Solvay Animal Health, where she helped develop animal vaccines. At the same time, she started working in veterinary hospitals as a kennel assistant. From there, Dr. Magnuson worked her way up to a veterinary assistant and eventually applied to veterinary school.

“Working in research and veterinary hospitals solidified my passion for this field,” she says.

During veterinary school, Dr. Magnuson worked with Mary Kay Cosmetics, selling skincare products and makeup, which taught her how to run a business successfully.

“I was good at it,” she exclaims. “I even won a car, and it helped me pay for vet school.”

After graduating from the University of Minnesota College of Veterinary Medicine in 1998, Dr. Magnuson completed a small animal and emergency internship, which brought her to Boston.

“Following my internship, I did relief work because there were no full-time veterinary positions that I was qualified for at the time,” she shares. “Doing relief work exposed me to many hospitals, opening my horizons on how I wanted to structure my own hospital.”

Dr. Magnuson (standing furthest left) in an office group photo with other veterinarians and techs
After two years of relief work, Dr. Magnuson started her house-call practice in 2000. This eventually grew into her first hospital, Canobie Lake Veterinary Hospital, which opened in 2005. She then started All Pets Veterinary Hospital in 2009 and purchased Greenland Veterinary Hospital in 2012.

“Initially, I started out as a mixed animal practitioner, treating both large and small animals,” Dr. Magnuson says. “However, after a colleague of mine—a horse whisperer—was kicked in the head by a horse, I realized it was safer for me to focus on small animals.

“I also had the privilege of working with Dr. Alix Kilgore for many years,” she continues. “She taught me bird and exotic medicine and surgery and was instrumental in fostering my love for treating all species in small animal medicine. Dr. Kilgore is a brilliant teacher, and after she sold her practice, she joined my team at All Pets. I love saying this because it’s a testament to her skill that my mentor now works for me!”

Dr. Magnuson pictured gently removing a snake from its cage while in an exam room
Between the three hospitals, there are over 100 staff members and 17 doctors, which earned over $12 million in revenue in 2024. All three locations are AAHA accredited, and the Canobie Lake Veterinary Hospital even won the 2024 AAHA Practice of the Year Award. Currently, Dr. Magnuson works exclusively out of Canobie Lake, where she has a loyal clientele that she serves weekly.

“I see appointments two days a week (10-hour days, about 30-40 patients per day) and perform surgeries one day a week,” she shares. “My days are jam-packed with appointments and sick animals, but I love helping people and their pets.”

Dr. Magnuson coined the name, “The Conscious Vet,” because of how she practices medicine, which is by taking a thoughtful and mindful approach to veterinary care.

“I focus on being self-aware, mindful of my emotions and reactions in high-pressure situations, and recognizing my strengths, limitations, and biases,” she explains. “This approach helps me make better and more compassionate decisions.”

Dr. Magnuson also created the Conscious Care™ program, which is a framework that teaches veterinarians and team members how to thrive in their practice. The program focuses on exceptional leadership, team development and personal growth.

“After 26 years in the profession, there’s no greater gift than passing on my knowledge, skills, and expertise,” she shares.

In the near future, she plans to expand Conscious Care™ to include pet owners as well.

“Veterinary care is advancing rapidly, and while innovations are exciting, it’s crucial to educate pet owners about the costs of care,” Dr. Magnuson states. “Pet care is expensive—whether through insurance or personal savings, planning is essential.

a vet tech stands to the side filling out paperwork as Dr. Magnuson performs surgery on an unseen patient in the background
“doing relief work exposed me to many hospitals, opening my horizons on how i wanted to structure my own hospital.”
– Dr. Melissa Magnuson
“For instance, a dog hit by a car could cost $20,000 for life-saving care,” she continues. “We need to help pet owners understand the value of veterinary services and the dedication that goes into providing them.”

Another way Dr. Magnuson has connected with pet owners is through her book, Animality: How Pets and People Connect, which brings readers on a breathtaking journey that closes the gap between men, women, children, and the animal world.

“The connection between humans and their pets is far deeper, broader, and more meaningful than most of us realize,” she says.

As a mother of three grown daughters, Dr. Magnuson is proud to balance her family life while managing three hospitals, launching and growing her mentoring business, and working on her second book. She also enjoys traveling with her husband, who is a photographer, which has allowed them to visit places like Africa and Iceland and experience incredible cultures.

Dr. Magnuson stands in the sunlight on a field, face to face with a pale haired donkey

“My husband and daughters are the best things that have ever happened to me,” she shares emphatically. “Even though my daughters are grown, we visit them monthly—it’s a joy to watch them thrive as adults.”

As for the future of veterinary medicine, Dr. Magnuson hopes to see the veterinary space focus more on sustainability, empathy and a growth mindset, because compassionate care is conscious care.

For more information on The Conscious Vet or the Conscious Care program™, visit: theconsciousvet.com
TEAM MANAGEMENT
If McDonald’s Can Do It,
We Can Too!

Maximizing Your New-Hire ROI

By Louise Dunn
M

cDonald’s is one of the world’s largest restaurant chains, and in addition to its iconic menu choices, it aims to achieve success through its employees by offering training programs for different positions. A new hire at McDonald’s receives floor-based on-the-job (OTJ) training, e-learning modules, classroom programs and job rotations. Hamburger University develops skills and knowledge in restaurant operation procedures. In addition, Archways to Opportunity® offers educational programs toward earning a high school diploma or college degree.

So far, McDonald’s sounds similar to other companies. The difference comes in the time it takes to get a new hire “up to speed” and productive. Like most businesses, McDonald’s gets a return on investment (ROI) for new hires by quickly increasing productivity, generating revenue and reducing costs. “Quickly” means that the new hire is first trained in some basic tasks that do not take six months to learn.

The McDonald’s team member is trained in the “one best way” for cleanliness, service, quality and value. New hires quickly learn how to clean as they spend time in food prep OTJ training. That way, they are immediately productive because they can stop their training, wipe down tables, mop and sweep, return dirty trays to the back and change trash cans. Now, stop and think about your own training process and how quickly your new hire is productive.

Training for Efficiency
An efficient new-hire training program involves careful planning, effective communication and a commitment to continuous improvement. The goal is to help new hires quickly get up to speed and perform their job effectively. Consider how long it takes to officially place a new hire on the schedule. Until then, is the new hire giving you an ROI, or are they only an expense?
For example, look at your training checklist or training manual for a CSR. What are the training topics for the first week? If you are like most practices, you start with check-in procedures for all the different types of appointments, learning about flea, tick and heartworm products, and vaccinations. Are you immediately placing the new hire on those tasks? Probably not. Most likely, they are observing for a few days. This is why you should consider changing the order of your training topics.

To start, identify what the most basic tasks for the CSR are. Maybe they include cleaning, collecting payments, answering the phone and putting it on hold. If you start with these tasks, that person can start “working” on day one, thus improving the ROI.

Think about it; the front reception area gets busy. Clients are entering and leaving, the phone is ringing and your new hire is…standing there watching the chaos unfold because the trainer has to “work.” However, if you start with the basics, your new hire can clean up the accident in the waiting room, help a client to their car or put the next caller on hold. Once things quiet down, it is back to the next item on the training checklist.

The same can be done for technician assistants and certified techs/nurses. What are some basic tasks that can be quickly put to use? Tasks like cleaning and restocking the exam room, putting the next patient in the exam room, or performing nail trims or ear cleaning. Ask any of your team members what they would like that new hire to jump in and do when they are training and it gets busy. Chances are, you will get a list of basic tasks that have an impact during a busy time.

Your ROI for a new hire involves more than just the new hire. You are also tying up one of your experienced professionals. Training can be exhausting for the new hire and the trainer. Give the trainer a break and the new hire a different learning environment using existing training programs. Employ technology, and don’t reinvent the wheel. Fear Free, ACT, atDove, Ignite and many others have training material in bite-size modules, perfect for breaking up the day.

Coordinate your OTJ training with a third-party learning platform to cover the different ways people learn and provide a deeper dive into a topic. While the old adage, “see one, do one, teach one,” may work for some tasks, using online classroom learning, gamification, how-to videos and quizzes creates a well-rounded learning environment.

yellow target with arrow through it
Goal-setting is a crucial process that helps team members improve their performance and contribute to the organization’s success.
Finally, train for consistency—every patient, every client, every chart, every time. You know how a Big Mac at a McDonald’s in Pittsburgh, PA is the same as a Big Mac in Orlando, FL? There are standards in the food industry, and there are standards in your veterinary practice. A new puppy appointment with Dr. A must be the same as one with Dr. B. Wide variations in either the Big Mac or the new-puppy appointment could be disastrous. For one, it destroys the brand; for the other, it may prove detrimental to a client’s trust in your hospital team and, even worse, harmful to the puppy’s health.

We often talk about SOPs and treatment options in the veterinary industry. There is good, and then there is the best way. Train on the one best way with acceptable variations when necessary. Allow the team to discuss new medications and treatments in medical care, remove unnecessary steps in processes and address skills gaps in the team. Each is an opportunity for skills, knowledge and abilities (SKAs) growth.

Foster Career Growth
Even McDonald’s knows it is essential to help your team members grow in SKAs and groom them for ambition. Providing opportunities to acquire new skills and experience is the hallmark of a great company. New-hire training is not an end to training—there should always be development opportunities.

Goal-setting, stretch assignments and promotions should be a natural continuation of your training program because the needs of the business will change as the business grows. Goal-setting is a crucial process that helps team members improve their performance and contribute to the organization’s success. In its simplest form, goal-setting may involve learning tasks for performance improvement. It is also the next step for a higher level of job performance, and it can entail becoming certified or credentialed in a particular role.

A stretch assignment is a challenging task or project requiring an individual to step outside their comfort zone and learn new skills or tackle difficult problems. It provides opportunities to expand one’s knowledge base and gain experience while allowing the person to demonstrate their potential for future roles and responsibilities.

Promotions are not just for management positions. There are many coordinator and lead roles in a veterinary hospital. For example, an inventory coordinator and a shift leader can be a significant career move that increases responsibility and pay and is usually based on a person’s performance, skills and potential.

It costs money to recruit the team, so don’t lose your hiring ROI by not retaining those valuable recruits. Instead, create a positive workplace culture that encourages learning, growth and collaboration. The bottom line is, retention will improve your ROI.
ROI in the Hiring Process
Hiring is an investment in the business. Don’t squander the investment on false starts and unclear roles. According to the Society for Human Resource Management (SHRM), the average cost of hiring is three to four times the team member’s salary.1 SHRM recommends reducing costs by making hiring and onboarding more efficient. The initial steps of hiring someone start well before the ad is placed. Nothing will kill recruiting ROI more than a poor recruitment process, so know who you need to hire and have a recruiting and training process in place.

You wouldn’t want to place an ad for a veterinary technician assistant when you need a certified tech/nurse (or one credentialed in surgery). Why advertise for a kennel person when you really need a CSR? The point is to know what position you are trying to fill. Make sure you have optimized your workflow and have the right people in the right seats on your bus. Now you see where you have empty seats and can clearly define roles and responsibilities in your job ad. In addition, use a detailed job description, set a hiring timeline and establish a clear evaluation process before you contact the first candidate.

Use technology in the recruitment process to make it more efficient. Simplify the application process by using an online application form or allowing candidates to apply via quick links and forms they can complete on their smartphones. Consider conducting phone or video interviews to narrow the candidate pool before inviting candidates for in-person interviews.

Execute a streamlined orientation process. Digitize those forms and documents and make them accessible on your website under an employee-only tab, or email them to the new hire so that the forms may be completed at home and submitted before the start date.

The hiring process can be expensive without a well-defined hiring strategy and the right tools. Regularly evaluate your hiring process to identify areas of waste and implement improvements to achieve a more efficient and effective recruitment process.

References:
  1. Navarra, K. (2022, April 11). The Real Costs of Recruitment. SHRM. https://www.shrm.org/topics-tools/news/talent-acquisition/real-costs-recruitment
Louise Dunn headshot
Louise Dunn is a renowned award-winning speaker, writer and consultant. She brings over 40 years of in-the-trenches experience and her business education to veterinary management. Louise is founder and CEO of Snowgoose Veterinary Management Consulting. SVMC works with veterinarians who want to develop a strategic plan that consistently produces results. Most recently Louise received many awards including the WVC Educator of the Year numerous times and VetPartner’s The Life Time achievement Award in January 2016.
PETVET TOP 10
SEE HOW MANY YOU CAN DO!
illustration of an older man walking a small dog on a leash

1

Download the AAHA community care guidelines for small animal practice.

Veterinary teams want to be able to help every pet that comes through the door, but they’re often constrained by factors out of their control. Community care is a creative way of thinking about health care access that mobilizes all available resources in a community. www.aaha.org

illustration of a thick book with the words Cook Book scribed on the front
2
Join (or start) a
Cookbook club.

Cookbook clubs, or groups where each person cooks a recipe from a particular cookbook and then brings it to a potluck-like meeting, are taking off. All you need is a space to gather and people who love to cook!

3
Offer your clients an innovative alternative to traditional ash with parting stone.
cropped view of a glass bowl of soft stones sitting on a small table as a pair of hands place stones on the palms of another pair of hands
Parting Stone’s solidification service transforms ashes into beautiful stones, providing a meaningful way to keep beloved companions close without the discomfort of ashes or an urn. partingstone.com
4
Apply for
illustration of a Vet and their tech examining the ear of a very large bloodhound

indevets general practitioner rotating mentorship program.

Currently enrolling new mentors and mentees across the country, the program is designed to give mentees hands-on experience by rotating through different hospitals and gaining exposure to a variety of clinical settings. www.indevets.com/mentorship-program

5

a woman in a red and white striped button up shirt smiles while wearing a VR headset
Plan a Valentine’s Day virtual date night.
With long-distance relationships continuing to thrive in a digital world, more couples are opting for virtual date nights. From VR experiences to Netflix parties, technology is helping couples celebrate even when they’re far apart.
6
Coalition for the Veterinary Professional Associate (CVPA) logo
Become an advocate, supporter or active contributor to the CVPA.
The Coalition for the Veterinary Professional Associate (CVPA) is a nonprofit organization born from the need to expand the roles of veterinary professionals to better serve our animal companions and all stakeholders. www.cvpa.vet

7

The Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life book cover
Read The Word of Dog: What Our Canine Companions Can Teach Us About Living a Good Life
In this heartwarming philosophical meditation on how to live a fulfilling life, philosopher Mark Rowlands shows us how we can do better simply by listening to the unspoken wisdom our dogs reveal to us every day of their happy, uncomplicated lives.
8
Celebrate international Tripawd awareness day.
International Triday logo
March 3rd, or “Triday,” is devoted to showcasing the excellent quality of life that animal amputees can enjoy, as well as recognizes the incredible efforts of all pet parents, veterinarians, vet techs, oncologists and rehab therapists who help Tripawds love life on three legs. triday.pet
9
illustration of a woman on a seated cardio machine
Boost your mobility with gentle movement workouts.
There’s a collective understanding about the importance of gentle movement for healthy aging, so dedicating time to more low-impact (but not necessarily easy) workouts, like Pilates, restorative yoga and low-impact cycling, is key to preventing disability as you get older.
10
attend the 97th annual
Western Veterinary Conference logo featuring an illustration of a vibrant iguana sipping a martini

Western Veterinary Conference in las vegas.

Game on and embark on a CE adventure, connect with peers and discover the future of veterinary medicine at WVC 2025, taking place March 2nd-5th. www.viticusgroup.org/wvc-conference
VETERINARIAN LIFE ADVICE
“Pet care is expensive–whether through insurance or personal savings, planning is essential. We need to help pet owners understand the value of veterinary services and the dedication that goes into providing them.”
a green bar graph with an arrow going up and down along the bars and ending in an upward spike

– Dr. Melissa Magnuson,

“The Conscious Vet”
Helping Pet Pros Take the typography
Best Care of Your Best Friend typography
left: cover of Groomer to Groomer Vol. 30 Ed. 12; right: cover of Pet Boarding and Daycare Magazine Vol. 7 Ed. 3
Groomer to Groomer logo
Pet Boarding and Daycare Magazine logo
&

2 leading trade magazines for the pet professional in your life with all the content to assist them in keeping your pet healthy, happy and beautiful.

Free subscriptions available
online or in print at www.barkleigh.com
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Thanks for reading our February / March 2025 issue!