INDUSTRY NEWS
Understanding the
Price Tag Behind the Rising Costs
of Veterinary Care
By Daniel Eisenstadt
A

s veterinary care becomes more sophisticated, pet owners are often caught off guard by the rising costs—but the reasons behind these increases are more complex than they might expect. From advancements in medical technology to real estate and supply chain pressures, the drivers behind veterinary costs are multifaceted.

Practice owners are challenged by delivering high-quality care while maintaining sustainable operations. But by understanding the core reasons behind these rising costs, both veterinarians and pet owners can explore ways to meet these challenges without sacrificing the care animals deserve.

THE ROLE OF TECHNOLOGY IN PET CARE
In recent years, veterinary care has seen remarkable progress with the introduction of advanced diagnostic tools, enhancing the ability to identify and treat complex conditions more accurately. However, the adoption of these technologies, such as MRI and CT scanners and processes like high-precision lab testing, comes with a hefty price tag. Not only do these advancements require steep initial investments, but ongoing maintenance and the need for highly trained staff also add to the financial demands on practices.

To manage these costs more effectively, veterinarians can integrate new technology gradually or explore alternatives to outright purchases, such as leasing equipment or partnering with multi-specialty practices. By remaining flexible, practice owners can offer cutting-edge care while ensuring they don’t overextend their financial resources.

THE IMPACT OF WORKFORCE SHORTAGES AND EDUCATIONAL DEBT
Although the demand for pet care continues to rise, the supply of licensed veterinarians and technicians has not kept pace, creating strain on existing staff, resources and operations. The reason? Graduates entering the veterinary profession today are hampered with substantial student debt. This financial burden leads to higher salary expectations among new entrants to the profession.

The workforce shortage also means current veterinary professionals are taking on heavier workloads, prompting practices to offer more competitive pay to attract and retain talent. To address these staffing changes, practice owners can rethink their workforce strategies, including a mix of full-time and part-time staff or relief workers. Compensation packages, like flexible loan repayment, can make veterinary careers more financially sustainable for those already in and entering the field. Encouraging veterinary technicians to engage in professional development opportunities to take on more responsibility can also foster better workflow and improve overall operational efficiencies.

illustration of pill capsules
Essential supplies, such as pharmaceuticals and everyday consumables—syringes, surgical gloves, disinfectants and IV fluids—are more expensive, placing pressure on care providers’ budgets.
illustration of syringe
SUPPLY CHAIN DISRUPTION AND INFLATION PRESSURES
Global supply chain disruptions have affected many industries, and the veterinary sector is no exception. Essential supplies, such as pharmaceuticals and everyday consumables—syringes, surgical gloves, disinfectants and IV fluids—are more expensive, placing pressure on care providers’ budgets. Even the costs of routine items like vaccines and basic medications have been affected, which directly impacts the overall cost of care for pet owners.

To manage these supply chain pressures, practices are diversifying their suppliers to mitigate shortages and inflated costs. Veterinarians who are proactive about obtaining supplies and anticipating potential disruptions can better protect their budgets and ensure that their quality care doesn’t suffer, ultimately preventing higher costs from trickling down to clients.

THE IMPORTANCE OF PREVENTIVE CARE
While operational strategies are crucial, preventive care remains one of the most effective ways to manage long-term costs for both pet owners and veterinary practices. Routine checkups, vaccinations and dental care can prevent more costly treatments down the road, but only if pet owners see the value in them.

The key is transparency. Educating clients on the benefits of preventive care and early intervention or offering flexible pricing options can help make routine care more accessible. This helps spread the cost over time while ensuring pets receive a higher standard of care throughout their lives.

FACILITY COSTS AND REAL ESTATE PRESSURES
The rising cost of real estate, particularly in urban and densely populated areas, is another significant driver of veterinary costs. The demand for specialized facilities equipped with surgery suites, diagnostic labs and other essential infrastructures comes at a time when rent, property taxes and utilities are also surging.

To offset some of these financial pressures, veterinary clinics are expanding service offerings to include grooming and boarding. Creating additional revenue streams allows practices to remain competitive without dramatically increasing the prices of essential care.

NAVIGATING INSURANCE AND LIABILITY COSTS

Insurance premiums, including those for professional liability and health coverage, are also contributing to the increasing cost of pet care as clinics work to protect their facilities, equipment and staff. Though malpractice suits are less common in veterinary medicine than in human healthcare, insurance is still a necessary expense that influences operational costs. Streamlining coverage can reduce unnecessary expenses and allow for more flexibility to invest in other areas of care.

BALANCING COSTS WITH CARE QUALITY
The veterinary industry faces numerous financial pressures, from rising technology costs to workforce shortages and supply chain disruptions. However, with thoughtful and strategic planning, veterinary practices can continue to provide high-quality care without sacrificing sustainability.

As veterinarians and pet owners navigate these financial challenges, maintaining transparency around rising costs is key to fostering trust. By openly communicating about the factors driving these increases and the importance of preventive care, practices can build stronger relationships with clients and set themselves apart as leaders in the veterinary field.

headshot of Daniel Eisenstadt
Daniel Eisenstadt is the Founder and CEO of Terravet Real Estate Solutions. Terravet Real Estate Solutions is an internally managed real estate group that owns and manages veterinary properties and certain other healthcare properties across the United States. Terravet owns approximately 1,000,000 square feet of veterinary and healthcare real estate located in 31 states. Terravet partners with strong veterinary and healthcare operators and provides flexible solutions including sale-leasebacks, joint ventures, and renovation and expansion programs. The Terravet team is comprised of real estate, finance, and operating professionals and brings decades of expertise to the transactions it leads.