Pet Vet Magazine masthead
Cryotherapy: A "Cool" New Technology for Tumor Treatments typography
When It’s Time: Safely Discussing the Option of Euthanasia with Clients typography
Dr. Renee Alsarraf: A Career in Cancer, A Lifetime Commitment of Compassion typography
How to Prevent Practice Attrition by Reskilling & Upskilling Existing Employees typography
April / May 2024

A PRACTICAL GUIDE FOR PET HEALTH PROFESSIONALS

Pet Vet logo
April / May 2024
Inquiries
info@barkleigh.com
(717) 691-3388

Editorial
rebecca@barkleigh.com

Advertising
james@barkleigh.com

Copyright April 2024. PetVet Magazine is published bimonthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Pet Vet Magazine c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX (717) 691–3381 Email: info@barkleigh.com
Dr. Renee Alsarraf: A Career in Cancer, A Lifetime Commitment of Compassion feature graphic and typography
Cryotherapy: A "Cool" New Technology for Tumor Treatments, Sam's Case Study graphic and typography
ADVISORY BOARD

Meet our EDITORIAL ADVISORY BOARD!

PetVet’s advisory board is here to help ensure quality content to motivate & educate Veterinarians and their staff.
Picture of Courtney Campbell
Courtney A. Campbell
DVM, DACVS-SA
“My passions ultimately drove me towards becoming a veterinarian, but when I was growing up I briefly flirted with the idea of becoming a magician. As a veterinarian, the ability to save lives, keep animals healthy, and strengthen the human–animal bond makes me realize there’s nothing more magical than that.”
Picture of Jenifer Chatfield

Jenifer Chatfield
DVM, Dipl. ACZM, Dipl. ACVPM

“People should be so lucky as to get to be a veterinarian. The broad-based education empowers us to be successful in multiple fields and affords us the opportunity to choose how we spend our professional time.”
Picture of Julie Legred
Julie Legred
CVT
“I have worked in many areas of veterinary medicine and veterinary technology over the last thirty five years, and it is amazing how far our profession has grown and paved the way for the betterment of animals’ lives and happiness, as well as improving public health issues. It is an honor for me to be a part of this advisory board to offer additional education and opportunities to grow in our profession.”
Picture of Lisa Powell
Lisa Powell
DVM, DACVECC
“I have had the privilege of working with a variety of animals in my career and my passion has allowed me to be involved in teaching veterinary students, interns, residents and other veterinarians. I continue to enjoy going to work every day to help critically ill dogs and cats, and love the client interactions as well. I am proud to be a part of this advisory board to help teach and spread my love for this profession to others in the veterinary community.”
  • STAFF
  • Publisher
    Barkleigh Productions, Inc.
  • President
    Todd Shelly
  • Vice President
    Gwen Shelly
  • Chief Operations Officer
    Adam Lohr
  • Executive Editor
    Rebecca Shipman
  • Art Director
    Laura Pennington
  • Sr. Graphic Designer
    Brandi Aurelio
  • Jr. Graphic Designer
    Carlee Kubistek
  • Web Master
    Luke Dumberth
  • Marketing Consultant
    Allison Smith
  • Social Media Coordinator
    Cassidy Ryman
  • Digital Media
    Evan Gummo
  • Director of Marketing & Client Relations
    James Severs
  • Accounts Manager/ Executive Assistant
    Karin Grottola
  • Administrative Assistant
    Britany Smith
Picture of Kathryn Primm
Kathryn Primm,
DVM, CVPM
“Animals mean so much to the human condition. It is my privilege to make lives better every day! I cannot imagine myself in any other career.”
VETERINARIAN LIFE ADVICE
"I promised myself that I would always feel my feelings in dealing with the patients and their families. I would have not only compassion, but sincere sympathy for them."

– Renee Alsarraf,

DVM, DACVIM, Senior Veterinarian Specialist in Oncology, Schwarzan Animal Medical Center NYC
Client Services
When It’s Time: Safely Discussing the Option of Euthanasia with Clients typography

By Kathleen Cooney, DVM, CHPV, CPEV, DACAW

I

n order to perform euthanasia for pet patients in failing health, veterinarians first need to talk about the option. Diagnosing an animal with cancer and laying out medical options for clients is a transformative experience. It’s a delicate moment requiring strong communication skills and emotional intelligence. When delivering bad news like this, the mood is somber and respectful and naturally sets the tone for even deeper topics like euthanasia.

Based on the patient’s signalment and the client’s psychosocial factors (time to provide care, financial resources, previous experiences with cancer, etc.), veterinarians make quick determinations on the best course of action. These include elements related to their own experiences and morals. And sometimes it happens so quickly that clients don’t even perceive the complex decisions their vet is making right in front of them. The decision to offer euthanasia may be on the tip of the tongue, but then the challenge lies with how to bring it up safely and effectively.
Here are some examples of language you may want to try:
  • “We’d like to talk with you about something that may be hard to hear.”
  • “Based on everything you’ve shared with us, and knowing the seriousness of the condition, it’s important we understand that time is limited.”
  • “Have you experienced cancer with other pets? What can you share with us about that experience?”
  • “How do you envision the last days of their life? What does quality of life look like to you?”
  • “If their comfort becomes hard to manage, how do you feel about releasing them from their body before things get too difficult, through euthanasia?”
  • “They trust you to make whatever decision you feel is best, and this includes euthanasia.”
Creating Safe Space to “Go There”
When facing a serious conversation with a client, it’s important to establish rapport. This involves making a personal connection and building trust with everyone in the room. Rapport is built with good eye contact, sincerity and a genuine interest in what the client has to say.

In fact, if you want people to hear your recommendations, you should let them share what’s on their minds first. What are their concerns? What are they hoping for now, knowing it’s cancer? People experiencing grief have a huge need to be understood but have little capacity to understand. The more they can get off their chest and diffuse tension, the better they will listen when you bring up the subject of euthanasia. When the space feels supportive and comfortable, veterinarians can gently lean into the euthanasia conversation.

Carefully Choose Your Language
Veterinarians will need to leverage their best communication skills when delivering bad news—especially when asking a client’s permission to proceed with a very serious topic. Asking permission and delivering a warning shot are some of the most useful tools in the communication toolbox for euthanasia discussions.1

This last one is my go-to statement when I want to bring up pet euthanasia. It’s not a question asking how they feel about it, but rather an honest sentiment that seems to reduce guilt over such a monumental decision. While some may consider it anthropomorphizing, I truly believe that when love is at the heart of a euthanasia decision, and significant suffering is expected, animals trust their owners to do what’s necessary.

Aids to Guide the Decision Process

Quantifying a pet’s day-to-day experiences can help clients see what the veterinarian sees or suspects. There are numerous quality-of-life scales for veterinarians to reach for,2 and while most are not validated, they can still effectively aid in opening up dialogue around a patient’s quality of life.3 If the situation is serious enough, the findings will help illustrate that euthanasia may be the best decision.

Disease trajectories can also help clients understand the normal course of conditions like cancer. They get a better feel of what’s ahead, and it makes bringing up the idea of euthanasia sooner rather than later more logical, especially when cancer cure or palliative care treatments aren’t possible. While the exact timing of a natural death from cancer is hard to predict, veterinarians follow patterns to guide clients on knowing when euthanasia is acceptable.

graph illustrating Disease trajectory to aid in euthanasia decision-making

If they ask me what I would do if it were my pet, I answer honestly from their perspective, not mine: “Based on everything we know in this situation, I would feel OK with the decision. Very sad, but OK knowing it’s the best way to prevent further decline and struggle.”

Clearly Defining What Euthanasia Is
When I was a new grad practicing in Michigan, a young man brought in a cat with severe ketoacidosis. Appearing almost deceased on the table, the cat’s condition made it obvious to me to offer euthanasia and end her suffering. When I said something akin to, “Choosing euthanasia may be the kindest thing to do for her. How do you feel about this?” The man responded with “Yes. That’s what I want to do. Wait, what does euthanasia mean?” When I explained it would be to end her life as gently as possible, his demeanor changed and he firmly declared “no,” and to give the cat every chance to recover.

The experience was so surprising to me. I was under the impression everyone knew what euthanasia meant, but here was a person who was unfamiliar with the word, and had he not asked for clarification, I may have proceeded.

In modern times with such ethnic and language diversity, gathering informed consent before carrying out euthanasia is vital. Beyond just conversation, my consent forms define euthanasia as “humanely terminating life.” I highly recommend this standard for all veterinary services performing euthanasia.

Honesty and Compassion Should Take the Lead
It’s important to remember that while you may have euthanasia conversations regularly, today is your client’s first time. I think we can all empathize over what the option of euthanasia and death means…no more joyful memories together; no more snuggles or adventures. The book of this pet’s life is drawing to a close and we veterinarians are writing the final chapter. What clients want from us is affirmation that euthanasia is the right thing to do, and to know that we recognize the significance of the pending loss.4

If they ask me what I would do if it were my pet, I answer honestly from their perspective, not mine: “Based on everything we know in this situation, I would feel OK with the decision. Very sad, but OK knowing it’s the best way to prevent further decline and struggle.”

Lastly, if you believe your patient has entered into the dying process, even if a few months away from a natural death, let the client know. Sometimes just stating the obvious has the greatest impact.5

No one likes to have this conversation—client or veterinarian. But if there is a sweet spot to euthanasia, it’s hearing about the beauty of the human-animal bond and knowing any physical and emotional struggle is coming to an end.

References
  1. Shaw, J. R., & Lagoni, L. (2007). End-of-Life Communication in Veterinary Medicine: Delivering Bad News and Euthanasia Decision Making. The Veterinary Clinics of North America. Small Animal Practice, 37(1), 95–108.
  2. Lap of Love Quality-of-Life Scale. https://www.lapoflove.com/how-will-i-know-it-is-time/lap-of-love-quality-of-life-scale.pdf
  3. Fulmer, A. E., Laven, L. J., & Hill, K. E. (2022). Quality of Life Measurement in Dogs and Cats: A Scoping Review of Generic Tools. Animals: an open access journal from MDPI, 12(3), 400.
  4. Matte, A. R., Khosa, D. K., Coe, J. B., Meehan, M., & Niel, L. (2020). Exploring pet owners’ experiences and self-reported satisfaction and grief following companion animal euthanasia. Veterinary Record, 187(12), e122–e122.
  5. Cooney, K. (2023, April). When Quality of Life Scales Aren’t Enough; Counseling clients who can’t let go. CAETA. https://caetainternational.com/when-quality-of-life-scales-arent-enough/
Dr. Kathleen Cooney headshot
Dr. Kathleen Cooney is Senior Director of Medical Education for the Companion Animal Euthanasia Training Academy (CAETA), an educational branch of Lap of Love Veterinary Hospice. Dr. Cooney is well known for her work as an author and speaker on topics related to end-of-life care for companion animals. She loves all things old and gray.
 
BUSINESS TRENDS
 
The Canine-Human Connection: An Untapped Resource in the Fight Against Cancer title
woman petting her dog

By Gerald Post, DVM, MEM, Diplomate ACVIM (Oncology)

C

anine cancer is one of the largest unmet needs in veterinary medicine and each year millions of dogs are diagnosed with cancer in veterinary clinics across the United States. As any veterinarian who has worked with pet dogs with cancer knows all too well, canine cancer is remarkably similar to its human counterpart. Pet dogs are diagnosed with certain types of cancer at similar rates to humans, the first-line treatments (typically surgery and chemotherapy) are the same and, unfortunately, so is the likely prognosis.

But the similarity between canine and human cancers goes deeper than diagnosis, treatment and prognosis. These diseases are also deeply similar at the genetic level, which helps explain the remarkable similarities between canine and human cancer patients observed by veterinarians in the clinic. But rather than a reason to despair, this deep genetic similarity should give us a profound sense of hope because it means that canine cancer patients can benefit from new classes of highly effective personalized cancer drugs and help drive innovation in cancer treatments that benefit human patients, too.

In working with thousands of veterinarians, cancer researchers and dog owners over the past decade, lives of pet dogs with cancer have been saved by using cutting-edge tools from precision human medi- cine, such as AI and genomics, by matching each individual dog with personalized cancer drugs based on the genetic mutations found in their tumor. Published peer-reviewed research has shown that this approach to veterinary medicine can improve survival rates by up to three times compared to some conventional treatment techniques.

Additionally, this approach has identified several existing cancer drugs that can have life-saving effects when used to treat other types of cancers, too. This information is incredibly important for helping drug developers fast-track the most promising new personalized treatments to human clinical trials because of the deep overlap between human and canine cancers at the genetic level.

Why has this valuable translational model been largely overlooked in the quest to accelerate the development of better anti-cancer drugs for both canine and human patients? On the veterinary side, the primary barrier comes down to lack of robust data tracking canine cancer patients from diagnosis to outcome, which is required to understand the true utility of a given treatment. Pharmaceutical companies require massive datasets to evaluate the effectiveness of emerging cancer therapies tailored to specific genetic profiles. But until recently, this data didn’t exist in large enough quantities to move the needle on accelerating cancer drug development. Data from the human side wasn’t much help—privacy laws restrict access to human patient data, resulting in incomplete journeys that lack essential treatment and outcome details.

Canine cancer data, however, remains unrestricted. This creates an unprecedented opportunity for veterinarians to participate in the creation of massive canine cancer databases that not only track the full treatment journey of pet dogs with cancer, but use the genetic profile of those pets to match them with precision cancer drugs.

painting of a flower
Veterinary clinics also sometimes avoid restrictions that limit their patients’ abilities to access cancer drugs that are still in clinical trials. As medical professionals, veterinarians can exercise their judgment to offer emerging small molecule drugs as treatments for their pet patients as alternative therapies when standard interventions like chemo or therapy come up short.

The potential impacts of this new approach on veterinary and human medicine alike are staggering. New cancer drugs can reach the clinic in record time and patient outcomes for both species should dramatically improve through expanded therapeutic choices that provide truly personalized interventions.

Our loyal companions already share the turbulent cancer journey with us. Now, veterinarians have the opportunity to unlock their vast potential to drive progress against this devastating disease on both sides of the leash while simultaneously providing more effective personalized care to their patients. By fully embracing the canine model and prioritizing data consolidation, veterinarians can catalyze a new era of accelerated cancer drug development that will profoundly benefit dogs and humans alike.

Gerald Post headshot
Dr. Gerald Post is the Chief Medical Officer of FidoCure, the leader in precision medicine for canine cancer care. With over 30 years of veterinary oncology practice experience, he is a renowned expert in the field. In addition to his role at FidoCure, Dr. Post is the founder of both the Animal Cancer Foundation and the Veterinary Cancer Center. He is also an Adjunct Professor at Yale University. Throughout his career, Dr. Post has participated in 20 clinical trials and published close to 40 peer-reviewed papers.
petvet profile
Dr. Renee Alsarraf headshot surrounded by orange hearts
A Career in Cancer, A Lifetime Commitment of Compassion typography
By Rebecca Shipman
Photos provided by Dr. Renee Alsarraf
orange outline of a french bulldog
“I

love treating cancer cases. And though it can be a draining specialty, it is one that fills me right back up,” shares veterinary oncologist Dr. Renee Alsarraf. “To give a family another holiday season or a few more wonderful summers is the best feeling around. Sitting next to, not in front of, pet parents, getting to know them and getting to understand their ‘whys’ behind treatment spurs me forward each day.”

Growing up in a family of physicians and nurses, Dr. Alsarraf has always been interested in the medical field. But as a very young child, she was drawn to animals. “They make me feel whole. They make me feel loved,” she states. “I have wanted to be a veterinarian since the age of seven and have never wavered.”

Despite the difficulties of being accepted into veterinary school, the rigors of the program and the salary range, Dr. Alsarraf wanted to devote her career to helping our four-legged friends. “I knew that by helping them I was also providing a service to society by helping pet parents,” she says. “I became a veterinary oncologist to improve the quality of dogs’ and cats’ lives with cancer, while also extending their time here on Earth. I cherish getting to know each family and to honor their family dynamic.”

orange outline of a french bulldog
As a Michigan native, she attended Michigan State University for both undergraduate and veterinary school. While in vet school, she established the University’s Pet Loss Support Group, which is still in existence today.

“During my summer between sophomore and junior year, I went to NYC to the Animal Medical Center (AMC) for a six-week externship in oncology,” Dr. Alsarraf shares. “That changed the trajectory of my life—I found my passion! After graduating from MSU in 1991, I completed a rotating internship and medical oncology residency at the AMC and have never looked back.”

When asked what made her choose the specialty of oncology, Dr. Alsarraf replied, “My father was a prominent human medical oncologist. While I cannot pinpoint any particular moment or conversation with him, I am sure, somehow, his dedication to his work influenced me.”

Always on the go, Dr. Alsarraf practices out of several different veterinary hospitals along the east coast. “I love working in the Oncology Department at the Schwarzman Animal Medical Center in NYC,” she says. “Being at the largest non-profit animal hospital in the world—being on a team providing the best in medical care—makes me proud to be a veterinarian. I am grateful to work with the radiation therapy patients and medical oncology group. Additionally, I enjoy teaching the interns and residents who always bring a fresh approach to each case.

“I also spend time in Florida, seeing medical oncology cases at Animal Cancer Care Clinic, a practice that has eight locations along the Florida coast and in Orlando,” she continues. “ACCC is the largest private practice solely dedicated to treating pets with cancer, while providing optimal outcomes for clients and their animals.”

I became a veterinary oncologist to
improve the quality of dogs’ and cats’ lives with cancer,
while also extending their time here on Earth.
– Dr. Renee Alsarraf
Dr. Alsarraf pictured high-fiving a dog as a vet tech stands near by
One thing that has drawn Dr. Alsarraf to the specialty of veterinary oncology is the constant search for better treatment options and a cure for this tough disease. “Similar to human medicine, treatment is going toward individualized care, in which chemotherapy drugs are chosen based on the specific cancer cells’ genetic make-up,” she shares. “Radiation therapy is becoming more targeted, such that we can give higher doses of RT to the tumor while limiting the effects to the normal surrounding tissues. We still have a long way to go with both chemo and radiation, but it is exciting to think of the possibilities.”

Dr. Alsarraf says that, just as in people, early detection is paramount. “Acting on something when it is smaller or when a patient has the beginning of a disease helps your veterinarian to help your pet for the best results possible,” she explains. “Changes in behavior, sleeping more, weight loss, a new lump or bump, drinking more water or urinating more—any of these signs should prompt a visit to your veterinarian.

One thing that has drawn Dr. Alsarraf to
the specialty of veterinary oncology is the
One thing that has drawn Dr. Alsarraf to the specialty of veterinary oncology is the
constant search for better treatment options and a cure
for this tough disease.
Dr. Renee Alsarraf smiles while examining a dog on a table
“Good care makes a difference,” she continues. “Feeding good-quality dog food, providing ample exercise to keep your pet’s weight at an appropriate level, and limiting exposure to secondhand smoke and pesticides can help reduce the risk of cancer.”

While Dr. Alsarraf’s dedication to her patients is prominent in her work, it also carries over to other areas of her life. Recently, she wrote a book about some of her patients. “The book celebrates the human-animal bond in its deepest form,” she explains. “I believe that dogs are not just wonderful companions to people, but that they serve as incredible guides to us when we struggle—and we all struggle at times.

Sit, Stay, Heal: What Dogs Can Teach Us About Living Well is full of life lessons from our furry friends,” Dr. Alsarraf continues. “Every chapter is about a different patient of mine and either what the family learned from their pet or what I learned from their pet. I feel that dogs (and other animals) possess a magical quality to truly see us, often better than we can see each other. I have been incredibly fortunate to be on national TV shows, podcasts, radio shows and at numerous in-person events to talk about the life lessons in my book.”

Dr. Alsarraf also has a passion for helping industry peers, particularly students. She serves as a mentor to veterinary students, as well as aspiring veterinary students, and enjoys helping with vet school admissions and intern selection. “I am on the Cooperman’s Scholars Committee, reviewing applications for underprivileged high school students to receive scholarships and support,” she adds.

small stack of Sit, Stay, Heal books surrounded by ceramic french bulldog dog statues
I believe that dogs are not just wonderful companions to people, but that they serve as incredible guides to us when we struggle—and we all struggle at times.
– Dr. Renee Alsarraf
In addition, she is also on the board of the Animal Cancer Foundation, a non-profit organization that is dedicated to providing grant money for studies that advance human and animal cancer research.

When she does find herself with free time, Dr. Alsarraf enjoys giving back by volunteering in the community, hunting for antiques, cooking, gardening and listening to her son play the piano.

To conclude, Dr. Alsarraf leaves us with “the best career advice” she ever received: “In my senior year of veterinary school, a very seasoned clinician pulled me aside to tell me that, in time, I would learn to not let the occasional sad outcome, upsetting case or mourning family affect me. He said I would toughen up. I was floored! That very moment, I took his ‘advice’ and turned it around…I promised myself that I would always feel my feelings in dealing with the patients and their families. I would have not only compassion, but sincere empathy for them.”

INDUSTRY NEWS
The New Frontiers in Veterinary Radiation Therapy
vector illustration of veterinary raising and inspecting chest x-rays
By Dr. Neal Mauldin
Advancements in veterinary radiation therapy are transforming cancer care for animals, bringing new hope and possibilities for their wellbeing. Offering increased precision with significantly reduced side effects, patients can maintain an excellent quality of life while achieving equivalent or better outcomes compared to older treatment protocols.

As technology continues to advance, veterinary professionals must stay updated about the latest state-of-the-art equipment and techniques—this is not the radiation therapy of generations past. By remaining at the forefront of oncologic treatments, veterinarians can provide enhanced cancer care options and significantly improve the lives of pet patients and their families.

back view vector illustration of veterinary raising and inspecting chest x-rays

In the last decade, the field of veterinary radiation oncology has been reshaped by the introduction of two key technological advancements: beam-shaping technology and onboard imaging techniques. These innovations have overhauled the approach to treating cancer in animals with unprecedented precision and safety.

The Evolution of Radiation Therapy
Historically, radiation therapy for animals suffered from significant drawbacks related to the inability to precisely target tumors. Lack of high-definition imaging options in early technology dictated that larger areas be treated in order to ensure the whole tumor was within the treatment field, causing damage to healthy tissues surrounding the tumor and leading to severe side effects.

Because of this significant normal tissue damage, older treatment protocols necessitated dividing the radiation dose into 15-21 sessions, each one requiring general anesthesia to deliver—a major concern for both veterinarians and pet owners. Today, in the modern age of stereotactic radiation (SRS/SRT), advances in beam-shaping technology and onboard imaging capabilities have changed all of that significantly. 

In the last decade, the field of veterinary radiation oncology has been reshaped by the introduction of two key technological advancements: beam-shaping technology and onboard imaging techniques. These innovations have overhauled the approach to treating cancer in animals with unprecedented precision and safety.

Beam-Shaping Technology
The advent of beam-shaping technology, and specifically the Dynamic Multi-Leaf Collimator (DMLC), has been pivotal to the transformation of radiation therapy. This technology offers the ability to adapt the shape of the radiation beam to conform exactly to the intricate contours of the tumor while safeguarding the surrounding healthy tissue.

By programming the system to identify the treatment area as well as areas to avoid, the beam’s shape automatically adjusts the dose in real time as it makes its arc around the patient. This allows the delivery of a modulated radiation dose that can target the treatment directly to the tumor while minimizing exposure to nearby healthy sensitive tissues. The result is a significant reduction in side effects and the preservation of normal surrounding tissues.

chart showing CFRT Plan vs. SRS/SRT Plan
Onboard Imaging (IGRT)
Image-Guided Radiation Therapy (IGRT) has brought about a leap in accuracy. This technology uses diagnostic CT scans to create highly detailed treatment plans and ensures that the tumor is precisely targeted. Custom immobilizers and indexing tables allow radiation therapists to place the patient in the exact same position each time treatment is delivered. This allows precise and reproducible positioning, greatly improving the delivery of the prescribed radiation dose to the tumor—especially in protocols requiring more than one fraction.

Cone beam CT scans (CBCT) are taken immediately before treatment, which, when overlayed with the diagnostic CT images, allow for a pixel-perfect alignment. Thanks to IGRT, the number of anesthetic events required is significantly reduced, and complete treatments can be achieved in only one to three sessions.

Treating the Untreatable
These modern technologies have empowered veterinarians to recommend treatment for tumors that were once deemed untreatable. The exactness offered by these technological advancements has opened the opportunity to treat tumors located in sensitive areas of the body, including the adrenal glands, liver, lungs, heart base, spinal cord and bladder. Today’s technology preserves sensitive tissues thereby drastically reducing risk of injury and side effects to the patient.
SRS/SRT vs. Conventional/CFRT
When compared to Conventional Fractionated Radiation Therapy (CFRT), Stereotactic Radiation, which can refer to either stereotactic radiosurgery (SRS) or stereotactic radiation therapy (SRT), offers a wide range of benefits all supporting the patient’s wellbeing. SRS/SRT’s advanced technology achieves superior targeting of the tumor and spares normal tissue. This precise delivery of the dose in SRS/SRT translates into a significant reduction in the number of anesthetic events and side effects. Whereas SRS/SRT requires one to three sessions, CFRT necessitates 16-20. Furthermore, an increasing number of studies and peer-reviewed articles note that outcomes from SRS/SRT are comparable to, or, in many cases, surpass those from CFRT.
The Critical Role of Experience in SRS/SRT
Experience is crucial when it comes to effectively administering SRS/SRT, and utilizing this advanced technology involves a steep learning curve even for a highly trained radiation therapist. They must determine the appropriate dosage for each individual patient and understand its limits.
Despite the precision of this new technology, mistakes are still possible, and they can lead to serious injury or even death. For example, exceeding the correct dose in the treatment of a thoracic spinal lesion could result in paralysis. Therefore, experience of the radiation therapist who operates this advanced equipment is of paramount importance.
What to Look for in an Advanced Cancer Treatment Facility
Before referring patients for advanced cancer treatment, veterinarians should familiarize themselves with the cancer treatment facility’s staff, capabilities and history. Consider researching the following:
  • What are the qualifications and certifications of the oncology staff, and does the team include board-certified veterinary radiation oncologists, radiation therapists and medical oncologists for comprehensive care?
  • How long has the facility been performing SRS/SRT, and what volume of patients do they treat annually?
  • Does the facility use beam-shaping technology and onboard imaging systems, and can they provide evidence of their expertise in these technologies?
  • What protocols are in place for quality assurance and patient safety during radiation therapy, especially for adjusting treatments in response to unexpected changes? (Consider the changing nature of a pet’s bladder.)
  • How does the facility manage communication with referring veterinarians?
Asking these questions can assist in understanding a facility’s capacity to deliver safe, precise and successful SRS/SRT treatments, ensuring the best possible care for referred patients.

Veterinary radiation therapy has come a very long way in the last decade and, at times, feels like a science fiction movie come to life. The tools we have today bear little resemblance to the tools of the past and have the potential to treat what was once considered beyond the reach of veterinary medicine. Today, the field of veterinary oncology offers real hope and healing with minimal side effects and stress to the patient.

For veterinary professionals, understanding these technologies, their application and potential, and recognizing the importance of expertise in their usage is central to the quality of care we provide in this advanced and rapidly evolving time of veterinary oncology.

Dr. Neal Mauldin headshot
Dr. Neal Mauldin, Chief Veterinary Medical Officer at PetCure Oncology and the National Director of Radiation Oncology for Thrive Pet Healthcare, is a pioneer in the field of veterinary oncology, having supervised the treatment of over 8,000 pets with stereotactic radiation (SRS/SRT) since 2010. With triple-board certification in internal medicine, medical oncology, and radiation oncology, his over 37 years of experience include roles at VCA Canada Western, the Animal Medical Center in New York, and Louisiana State University. A former president of the Veterinary Cancer Society, his training spans Texas A&M University, the Animal Medical Center, and a fellowship at Memorial Sloan Kettering.
INDUSTRY NEWS
a golden Labrador named Sam sits on a linoleum floor
Cryotherapy typography
A "Cool" New Technology for Tumor Treatments typography

Sam’s Case Study

By Kristen Kellar-Graney, M.S.
Photos provided by Kubanda Cryotherapy

Sam’s lipoma, pre treatment.
L dropcapabradors and lipomas go hand in hand, or, in Sam’s case, leg. This eight-year-old, outgoing, sweet pup had an 18-month history of a slow-growing mass on his left forearm measuring four by two centimeters. Sam’s owner was relieved to learn, following fine needle aspiration (FNA), that the tumor was a benign lipoma but was still concerned that it was growing. Conflicted by knowing that it might ultimately cause pain or mobility issues yet wanting to avoid surgical resection for the benign mass, Sam’s owner turned to a new-to-veterinary medicine option; subcutaneous cryoablation.

Sam underwent this outpatient procedure in 2023 as an enrollee in an AVMA Animal Health Study listed “Percutaneous cryoablation to minimize growth in benign and malignant canine and feline tumors” at Johns Hopkins Hospital. Prior to enrolling in the trial, pre-procedure blood work and a three-view chest radiograph series with radiologist interpretation were performed to ensure that Sam was an ideal candidate for the trial. With a clean bill of health, Sam was scheduled for the procedure.

Undergoing cryoablation procedure. Note the ice ball that has formed within the lipoma.
Using the carbon dioxide-powered device, an eight-gauge penetrating probe was inserted into the lipoma once Sam was anesthetized, and his tumor underwent a three-minute-and-twenty-second freeze, a three-minute thaw, and a four-minute freeze before a spontaneous thaw cycle and the probe’s removal. His puncture wound did not require a stitch nor a staple, and he was discharged home with the anti-inflammatory medication carprofen and an Elizabethan collar, as prescribed in the study protocol.

Approximately one day after his cryoablation, his owner reported that he showed no discomfort and that the lipoma had shrunk considerably. His puncture site was scabbed, clean and dry. Sam recovered well during the post-treatment period, though six months and 10 pounds of weight-gain later (attributed to family lifestyle), some regrowth of his lipoma was noted.

Sam was a pioneer in this percutaneous cryoablation trial, and now general practice patients are treated under light sedation plus local anesthetic numbing with a seven-minute freeze, five-minute thaw and seven-minute freeze cycle. These doses are determined by palpating the ice ball that grows during the procedure as well as visually inspecting the skin to minimize cutaneous frostbite.

Although forms of cryoablation have been used in human medicine for centuries, its application in veterinary medicine has been limited to topical treatments, primarily due to cryogen gas costs and storage capabilities. Carbon dioxide-based cryotherapy freezes to temperatures as cold as -70oC, which is much colder than established lethal temperatures for most cell types significant in veterinary medicine.

A clinical trial using subcutaneous cryoablation for the treatment of canine mammary tumors is anticipating publication later this year. Many other benign and malignant subcutaneous masses are being treated with cryoprobes as a part of the veterinarian’s armamentarium. And, just this past January, cryoablation as an adjuvant therapy for marginally excised tumors was mentioned in surgical oncology continuing education lectures.

When considering patients who may need to forgo surgical resection, subcutaneous cryoablation offers a new option for tumor treatment in general veterinary practices.

Lipoma site one day after cryoablation.
When considering patients who may need to forgo surgical resection, subcutaneous cryoablation offers a new option for tumor treatment in general veterinary practices.
Kristen Kellar-Graney is a tumor biologist and clinical researcher who has been with Kubanda Cryotherapy since early 2023. As the clinical research coordinator, Kristen has managed clinical trial recruitment and worked with the clinical team on the execution and analysis of animal studies. Kristen has an extensive background in tumor biology, veterinary medicine, and translational clinical research, with a concentration on prospective and retrospective comparative and human oncology research. Her previous work included many publications in the discipline of orthopedic oncology. Kristen earned her bachelor’s degree in Biological Sciences from the University of Pittsburgh and her Master’s in Tumor Biology from Georgetown University.
 
team management
 
How to Prevent Practice Attrition by Reskilling & Upskilling Existing Employees
vector illustration of a veterinarian holding colorful arrows

By Louise Dunn

O

ne of the most significant issues facing practice managers today is a toss-up between finding someone to hire and preventing a great resignation in the practice. Since it costs much more to replace a team member, practice managers must focus on empowering and developing current team members to encourage longevity.

You have two employees at risk of leaving your practice—one is looking for a change in their role and the other is simply not engaged. One could benefit from reskilling and the other from upskilling. But what is the difference?

The What
Reskilling is transitioning to a new role, taking a different career path and having a new occupation. This may involve cross-training or moving into a management role. Upskilling is specializing or acquiring advanced skills for the current position. Technology is most likely involved here, such as learning how to communicate with clients via two-way texting, virtual exams or remote work.
Which direction to go depends on the individual’s skills gap, business needs, industry trends or mandates, and other social and economic influences. That list pretty much covers everything that influences the practice operations, team performance, patient care and client expectations. This means that the practice’s management team should always be aware of the need to reskill and upskill team members.

Not convinced this should be a regular topic at the annual strategic planning meeting? Maybe you should consider all the reasons why it should be…

The Why
Your team needs to keep learning because the average skill lasts only about five years. One only has to look at the year of the pandemic to realize the average lifespan of some skills. However, if you are conducting a strategic planning exercise, look at current industry trends to get a better picture of why you should plan to upskill and reskill your team:

  • Workforce shortage
  • Connected pet
  • Regulatory changes
  • Segmentation & specialties (both veterinarians and tech/nurses)
  • Preventive, proactive pet care
  • Team healthcare delivery
  • Efficiency-enhancing technologies
  • Virtual care and telemedicine
  • Employee burnout and wellbeing
  • Client acquisition
  • Work-life balance
  • Freelancing, remote, and locum work

These are not just industry buzzwords or trends affecting large corporate practices. These are changes coming to your front door—or already impacting your daily operations. Each of those trends involves a team member, from just one or two to the entire team. Something as innocuous as upgrading equipment opens the door to interconnectedness with other systems and, therefore, the need to know how to use these systems efficiently.

While the words “to prevent attrition” may have been why you decided to read about this topic, there are many more benefits to implementing reskilling or upskilling actions:

  • Attract and retain quality team members.
  • Improve morale and engagement.
  • Improve productivity (and the business’s bottom line).
  • Take advantage of technology and automation.
  • Enable the team to be agile and adaptable in a rapidly changing economy.
  • Increase client satisfaction.
  • Improve patient care.
  • Stay relevant and stay ahead of the competition.

Reskilling and upskilling individual team members have a ripple effect—impacting everything from team performance and business profitability to patient care and client satisfaction. So, now that you are convinced you should do it, the next step is how to do it…

Current statistics show that

48% of workers would switch to a new job

if offered skills training opportunities.
The How
As with any project in the veterinary business, it starts with an organized plan. Reskilling and upskilling are no different; follow a plan to ensure success.

Step 1: Identify skills gaps.
Look at the industry trends and the needs of individual team members. These are the drivers of change, and management must determine what skills align with the strategic plan for the business.

For example, perhaps you want the CSR team to use new technologies for client communications, or maybe a doctor wants to offer virtual care services, or you want to offer remote work for specific job duties—any of these can be a strategic reason to reskill and upskill. Set the goal, determine your desired outcome and map the action plan.

Step 2: Create an action plan.
The action plan organizes what resources, activities and monitoring you need to carry out the reskilling/upskilling program. Resources include time, equipment, technology, data, personnel and partners. Training activities include coaching, mentoring, job rotation, online training or blended learning. Lastly, identify what success will look like and what metrics it will affect.

The following are questions to answer before starting the reskilling/upskilling program:

  • What is the objective of this program?
  • What is the trigger for reskilling/upskilling? (e.g., mandate, significant change, team member need)
  • What is the process or strategy? (actions to be taken, start and end dates, etc.)
  • Who will be involved? (those receiving the training, those conducting the training)
  • What resources are needed?
  • What barriers do we need to be aware of?
  • What will success look like?
    • What will the person be able to do?
    • Why is the practice wanting this skill?
    • What results can be measured?
    • What other benefits will the person or practice get from this training?

Use these questions as a template for any reskill/upskill program. This outline helps you “cover all the bases” and not be surprised with added costs, resistance…or failure.

The Who
Of course, using your in-house subject-matter experts is a great way to have your team work together, but do not rule out optional trainers. Therein lies another avenue for upskilling key team members: create a team of subject-matter experts (SMEs) to train others (new hires, performance improvement needs and others who need upskilling/reskilling). SMEs not only need to know their job, but they also need to know how to educate others, hence the upskilling program for this crucial team of trainers.

Others involved in the training can include external trainers, apprenticeships, partnerships with vendors and partnerships with universities. It is easy to see how a vendor can conduct the training when the business purchases new equipment from the vendor and team members need skills training on the new equipment. Still, some vendors also offer various educational sessions for the team. Consider how this group of trainers can fit into your program.

Keeping an experienced, high-performing team requires effort from management. Current statistics show that 48% of workers would switch to a new job if offered skills training opportunities.1 Can you afford to lose half of your team? Could you attract new team members with an upskilling/reskilling program?

Build a review of upskilling and reskilling needs into your regular strategic planning sessions and watch how your practice grows.

References:
  1. Shove, Madi. (2022, April, 4). Upskilling vs. Reskilling: The Beginner’s Guide to a Winning Skilling Strategy. Future Proof Guild Blog. https://blog.guildeducation.com/upskilling-vs-reskilling/
Louise Dunn headshot
Louise Dunn is a renowned award-winning speaker, writer and consultant. She brings over 40 years of in-the-trenches experience and her business education to veterinary management. Louise is founder and CEO of Snowgoose Veterinary Management Consulting. SVMC works with veterinarians who want to develop a strategic plan that consistently produces results. Most recently Louise received many awards including the WVC Educator of the Year numerous times and VetPartner’s The Life Time achievement Award in January 2016.
WHY IT MATTERS
Moose’s March

Marching to Mitigate Pet Cancer

Tricia Montgomery holding her canine Moose; vector illustration of Moose the pit bull
By Mary Tan
Photos provided by Moose’s March
On May 14th, 2022, Tricia Montgomery experienced the loss of Moose, her cherished canine companion of seven years. The beloved Pit bull had succumbed to cancer, which was a heartbreaking end to a journey that began with his adoption from PAWS Humane Society in Columbus, GA. Moose had accompanied Tricia to work every day during her time as the chief executive officer of PAWS, and his passing left a critical void that sent her into a deep depression.

“When Moose passed away from stage four Lymphoma, I threw everything into work, not skipping a beat,” Tricia shares. “The more I stayed busy the more I didn’t have to think about Moose’s death. I stayed out of my house, as I didn’t want to be surrounded by memories.”

In time, Tricia embraced her sorrow, transforming it into a force for change. And in the fall of 2023, she launched Moose’s March, a national nonprofit dedicated to raising awareness about pet cancer. Through education and support, the organization aims to enlighten pet owners on the signs, risk factors, and the necessity of early detection and intervention to combat this fatal disease. With the help of supporters and donors, the organization has been able to provide early cancer detection tests to underserved communities that lack access to such resources.

headshot of Moose looking up at the camera while laying down
“Public knowledge on prevention and early detection is scarce and that’s why Moose’s March is so badly needed.”
– Tricia Montgomery, Founder of Moose’s March
“Every year, more than six million dogs and cats are diagnosed with cancer, and the ailment is the leading cause of death in dogs older than two years of age,” Tricia states. “Public knowledge on prevention and early detection is scarce and that’s why Moose’s March is so badly needed.”

This realization also spurred the pet cancer advocate to want to fill the educational void, supported by personal anecdotes and stories of other pet parents whose pets were inflicted with cancer.

“You might assume a veterinarian would recognize the signs of cancer in a dog,” Tricia says. “Sadly, for Brighton, the adopted dog of my friend Dr. Kathy Stone, there were none. If she had known a test for early cancer detection was available, perhaps she could have caught Brighton’s cancer earlier. Kathy was devastated by Brighton’s sudden passing. Too many people have similar stories.”

During her recent visit to VMX 2024, the need was further solidified in Tricia’s conversations with veterinarians, veterinary technicians and others supporting the industry. Different veterinary companies pledged to step up and distribute cancer detection tests to veterinary clinics serving animal shelters in underprivileged areas.

Coupled with the limited number of veterinary oncologists, the staggering statistics of pet cancer fatalities underscores the critical need for the nonprofit’s work. Tricia hopes to bridge the gap between the veterinary community and under-resourced communities.

“We need help from veterinarians to connect us with those who need our help most,” she states. “We want to help communities that are under-resourced and who have typically been ignored. We want to offer a lifeline for pets that will help improve the lives of pets and their owners in these areas.”

The swift and devastating loss of Moose, mere weeks post-diagnosis, highlights the cruel reality of pet cancer. Tricia’s mission through Moose’s March is to mitigate such swift losses by enabling pet owners to detect cancer early, providing them with support and extending the quality time they have with their pets. Through this endeavor, she seeks to honor Moose’s memory and ensure his legacy offers hope and life-saving opportunities for others.

For more information or to donate to Moose’s March, visit www.moosesmarch.com
Mary Tan headshot
Mary Tan is a freelance Minnesota pet writer and a former television journalist who worked in some of the country’s largest markets. A former hard news and crime reporter, she always preferred to write about animals. She is currently the chief storyteller and founder of Whisker Media, a pet strategic communications agency, whose mission is to help homeless animals. She is a cat mom to three rescued felines: Farley, Franklin and Fleur.
PETVET TOP 10
SEE HOW MANY YOU CAN DO!
Check out Sniffspot - The Airbnb for Dog Parks!
Rent safe and private dog parks hosted by locals for only the people and dogs in your booking. www.sniffspot.com
April 26th is National Kids and Pets Day
For aspiring young veterinarians, Outschool, a digital learning platform for kids, now offers online vet and veterinary science classes for kids and teens, ages 3-18. outschool.com

With more people traveling with the goal to rest and recharge, it’s no wonder they are seeking out experiences like sleep-focused spa treatments and accommodations. Consider a stay at BodyHoliday in Saint Lucia where they even offer “Sleep Retreats.”

The DuraPaw Dog Toy Birthday Gift Box contains an assortment of toys and treats to celebrate any dog’s special day, from small to extra-large. www.durapawbox.com

Jump on the "Sleep Tourism" Bandwagon
With more people traveling with the goal to rest and recharge, it’s no wonder they are seeking out experiences like sleep-focused spa treatments and accommodations. Consider a stay at BodyHoliday in Saint Lucia where they even offer “Sleep Retreats.”
Send Your Favorite Canine Clients a Birthday Gift Box

The DuraPaw Dog Toy Birthday Gift Box contains an assortment of toys and treats to celebrate any dog’s special day, from small to extra-large. www.durapawbox.com

Uncharted Veterinary Conference logo
Stand Out in a Sea of Noise at the Uncharted Veterinary Conference
Taking place April 18th-20th in Greenville, SC, this members-only event is bringing big voices in veterinary medicine and beyond together to help veterinary brands rise above the surface. Get ready to learn, share and make waves at your veterinary practice. unchartedvet.com
5 Stand Out in a Sea of Noise at the Uncharted Veterinary Conference
Taking place April 18th-20th in Greenville, SC, this members-only event is bringing big voices in veterinary medicine and beyond together to help veterinary brands rise above the surface. Get ready to learn, share and make waves at your veterinary practice. unchartedvet.com
Comfort Clients with the Pet Remembrance Journal and Grief Workbook
Pet Remembrance Journal and Grief Workbook cover
This pet loss healing guide and memory keepsake is filled with thought-provoking prompts, colorable heart-filled drawings, places to paste photos, lined pages to free-form write, thoughtful quotes and inspiring affirmations.
Let Hound Handle Your Staffing Search
Hound is modernizing work for the people of vet med by offering recruiting, relief and retention software for veterinary teams. www.hound.vet
May 6th-11th is Dog Anxiety Awareness Week
More than half of all dogs in America suffer from anxiety, fear or stress. Share education and resources with clients, including a free anxiety assessment, available at www.doganxietyawarenessmonth.org
As a naturally gluten-free, prebiotic food, buckwheat (which is actually a seed) can be used in much the same way as wheat with the flour being used to make anything from waffles to bread. It’s also packed with antioxidants and fiber.
Trade Your Grains for Buckwheat
As a naturally gluten-free, prebiotic food, buckwheat (which is actually a seed) can be used in much the same way as wheat with the flour being used to make anything from waffles to bread. It’s also packed with antioxidants and fiber.
Become a Core Member of the National Canine Cancer Foundation
The National Canine Cancer Foundation logo
A commitment to donating each month for at least one year makes a powerful impact on moving research from the lab to the dog patient, helping to create better outcomes through early diagnosis. wearethecure.org
Pet Vet Magazine masthead

Thanks for reading our April/May 2024 issue!